Business, Marketing, & Tourism

Unlock the secrets to success in the corporate world! In this course, students will explore key business management concepts, including human relations, sales and marketing, and finances. With a focus on the role of management in small businesses and the government regulations that impact businesses, this course introduces students to the principles of effective business management and the legal considerations and implications that underpin these practices.

In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry.

International business has transformed in recent decades, with companies like Google, Uber, Nike, and Amazon expanding globally. Increased interconnectivity, advanced technology, and support for international trade have opened the doors —or borders—for businesses, big and small, to join the world economy. Going global involves more than just setting up “shop” abroad.

How would you like to be a part of the world’s largest industry, with the potential to make a lot of money and take advantage of perks like flight upgrades, free hotel rooms, and free food? Welcome to the “industry of fun,” Hospitality and Tourism. This course is the first in a series to dive into the numerous career avenues and business opportunities of the hospitality and tourism industry.

Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. Discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

Do you have a desire to follow your passion, control your schedule, and are willing to take risks and work hard? Do you have an innovative idea and want to start your own business but don’t know where to start? Having the right tools and knowledge about business plans, marketing, financing, and small business management will help you achieve your entrepreneurial goals.

This course takes the knowledge acquired in the Introduction to Hospitality and Tourism and narrows the focus to a study of how technology impacts the industry. This is the second course in a series to dive into the career avenues and business opportunities of the hospitality and tourism field, with a special focus on the computer technology and computer-related skills necessary to succeed in the profession.