How to Be an Entrepreneur
Tell someone you want to be an entrepreneur, and they’ll likely ask about your business plan. Your marketing. How you’ll make money. Who your team will be.
However, when asked how to be an entrepreneur, @TheSchoolofLife had an interesting take: “In our eyes, at the heart of successful entrepreneurship lies something oddly more abstract: accurate insight into the causes of human unhappiness.” In other words, learn to recognize the hurt.
The hurt can be something vaguely annoying, frustrating, or downright upsetting that spurs people into action. Scraped your knee? Get a band-aid. Missing deadlines? Buy a book on how to prioritize your time. Have a cat that’s so adorable you have to straight-jacket your arms to keep from squeezing her to death? Take copious amounts of photos and post them on Instagram, making her the most famous little tabby on the Eastern Seaboard.
Velcro. Roombas. Wite-Out. Fidget-spinners. All of these seemingly unnecessary inventions were designed to address and improve someone’s hurt. Find a hurt that is shared by enough people, and you’ve got a business!
@TheSchoolofLife tells us, “To be an entrepreneur means essentially to become an expert in the things that make life more difficult for people.... Ask yourself: where and in what areas you’re unhappy in the course of an average day. Every unhappiness is really a new business waiting to be born.”
What is a hurt in your life you would like to improve for yourself and others?